Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. iOS, on the other hand, is only used by Apple devices.
The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. OS market share reflects diversity of android devices As of 2022, Android was the operating system for about 65 percent of European mobile phones. Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years.
